Prepared by members of the Socially Responsible Enterprise and Local Development in Cuba Project*
Complete Essay here: Sociall Responsible Enterprise, Cuba
Since the December 17, 2014 joint announcement by Cuba and the U.S.A. that the two nations intended to reestablish diplomatic relations, there has been an upsurge in interest among Americans regarding business relations with the island nation. Business opportunities between Americans and Cubans will most certainly be plentiful, especially in the long-term. However, the media frenzy has overlooked the inconvenient truth that working in Cuba is still extremely difficult for foreigners, and will remain so for a long time to come, especially for Americans. In an attempt to shorten their learning curve and make their experience on the island more rewarding and fruitful, we have developed this Primer. This guide provides newcomers wishing to establish business links in Cuba – whether for profit, not for profit, hybrids, or as social entrepreneurs – with realistic, practical and up-to-date information.
This Primer has been prepared by the members of the Socially Responsible Enterprise and Local Development in Cuba project, an international collaboration of experts on Cuban enterprises and development. Though it is probable that the majority of U.S.-Cuba entrepreneurial activity will be for-profit, Cuba’s national commitment to the social and environmental well-being of its citizens will, nevertheless, require that all business activity be undertaken with sensitivity and accountability over its social and environmental impact. Above all, it is important to remember that engagement with Cuba should be done in a mutually respectful fashion that helps Cubans preserve and enhance the achievements of their Revolution, while minimizing risk and safeguarding the goodwill and limited capital of inspired American entrepreneurs.
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